August Luncheon: Influencer Relations, Secrets to Success

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Date(s) - 08/20/2019
11:30 am - 1:00 pm

Paula Dean's Family Kitchen


Join us for our August Professional Development Luncheon where Lindsey Steck of Visit Pensacola and a micro panel of influencers discuss how to best work with influencers to maximize your reach and brand exposure.
The event will be held at Paula Dean’s Family Kitchen and lunch will be served. Please arrive at 11:30 for networking and the luncheon will begin at 11:45am.
Lindsey Steck joined the Visit Pensacola marketing and communications team in 2017. In her roll, she supports the organization’s commitment to Escambia County to serve as the central body responsible for positioning the destination as an economic engine through tourism. Visit Pensacola continually works with influencers from around the globe to support its marketing and public relations efforts. From micro-influencers with niche markets to mega-influencers with millions of followers, the organization focuses on authentic connections to bring awareness to the Pensacola Bay Area.

Join the NWF Coast Chapter as we welcome Lindsey, who will be sharing about the success they’ve seen with their influencer program including the launch of their Pensacola Local Guide Program. This collective of area-influencers was created to improve public knowledge of area experiences, increase brand authenticity and to educate the community on the impacts of tourism. She will be sharing the specific tactics they use to identify partnerships with influencers as well as what the ‘behind the scenes’ of what this looks like for their company – tips, lessons learned, etc.

Following her presentation, there will be an influencer panel featuring Jami Ray ( and Cali Hlavac (@todoindestin) to learn the best ways to work with influencers on both a local and national scale.

Be sure to bring any questions you have, as there will be designated time at the end of the panel to ask questions for both Lindsey and the influencers.

Lunch will be served family style and the following items will be available: fried chicken, chicken fried pork chop, creamed potatoes, green beans, mac n cheese, squash casserole.
Please RSVP by Monday, August 19. Any cancellations made within 48 hours of the event will be billed or not eligible for refunds. Tickets will increase $5 on the day of the event. 
Thank you to Paula Dean’s Family Kitchen for hosting us and for State Farm Insurance for sponsor this month’s luncheon!