ER for PR 2018

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Date(s) - 01/09/2018
8:30 am - 1:00 pm

Hilton Sandestin

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Marketing and PR can be tricky fields to navigate, even more so if your company is working on a limited budget. FPRA – Northwest Florida Coast Chapter is offering a one-day intensive workshop for businesses and nonprofit organizations looking for strong guidance with their public outreach and marketing efforts: ER for PR. This information-packed intensive will offer cutting-edge advice in some of your most need-to-know areas, including Branding, Events & Fundraising, Traditional Marketing, and Digital Marketing.

With breakout sessions led by area leaders in innovative marketing strategy, FPRA also welcomes Lisa Burwell, owner of the Idea Boutique and creator/publisher of VIE Magazine as the key note speaker who will discuss how she built the VIE Magazine brand and how to creatively pitch to garner coverage for your business or organization.


Lisa Burwell will also close the workshop by hosting a branding seminar at the professional development luncheon held at Sandcastles beginning at 11:30 a.m. The day will also be filled with opportunities to have your own questions answered, as well as numerous chances to win unbelievable media giveaways including headshot sessions, magazine and newspaper ad space, and more.

Join us on Tuesday, January 9 at Hilton Sandestin Beach Golf Resort & Spa for ER for PR. Networking will begin at 8:30am, morning speaker at 9:00am, breakout session workshop at 9:40am, and the keynote speaker at our monthly luncheon from 11:30am – 12:30pm. No matter your budget, this is one marketing workshop you can afford, and can’t afford to miss!

Half-Day Seminar (includes breakfast and lunch):
$35 Members / $50 Non-Members
Lunch Program only:
$20 Students & Members / $30 Non-Members


8:30 AM | Check-in, Breakfast, and Networking

9 AM | Welcome – Julie Stuckey, NWF FPRA President

9:15 AM | Keynote Speaker- Lisa Burwell, Owner of Idea Boutique & Editor-In-Chief of VIE Magazine

9:40 AM – 11:20 AM | Round Table Sessions

  • Digital Marketing and Understanding Your Metrics
    • Host: Visit South Walton & Zhender Communications
  • Importance of Traditional Marketing
    • Host: Julie Stuckey, NWF Chapter FPRA President and Events Manager at Baytowne Wharf
  • Event Fundraising
    • Host: Erin Ingram, Owner of Purpose Communications
  • Leveraging Your Social Media & Email Marketing
    • Host: Jessica Proffitt, Owner of Proffitt PR