ER for PR 2019

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Date(s) - 02/19/2019
8:30 am - 3:30 pm

Hyatt Place Sandestin at Grand Boulevard


Marketing and PR can be tricky fields to navigate, even more so if your company is working on a limited budget. FPRA – Northwest Florida Coast Chapter is offering a one-day intensive workshop for businesses and nonprofit organizations looking for strong guidance with their public outreach and marketing efforts: ER for PR. This information-packed intensive will offer cutting-edge advice in some of your most need-to-know areas.

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  • 8am – Check-In, Breakfast, and Networking
  • 9am – Opening Keynote: 5 Reasons Your Business Needed to Leverage Video Last Year! No Stats Required. (Presented by George B Thomas)
  • 10am – Breakout Session 1
  • 10:45am – Breakout Session 2
  • 11:30am – Luncheon Check-In and Networking
  • 12pm – Luncheon Keynote: How to Jump on the Hottest Digital Content Trends Without Losing Your Mind (Presented by Pam Moore)
  • 1:15pm – Breakout Session 3
  • 2pm – Breakout Session 4
  • 2:45pm – PR Counseling Sessions with an ER for PR Medic
  • 3:30pm – Networking and Happy Hour following the Counseling Sessions

BREAKOUT SESSIONS: Choose the sessions that will benefit you the most! A variety of breakout sessions will be offered throughout the day covering topics such as SEO, PR plans, media kits and press releases, lead generation, social media tools, and getting executive buy-in. These sessions will be smaller groups and attendees can choose the topics that will best provide them with hands-on information in these sessions to apply to their current strategies and plans.

COUNSELING SESSIONS: Need help on a specific project, campaign, social media channel, or event you’re working on? Bring your materials, and you’ll get a 15-minute one-on-one session with a local PR pro who can help consult and advise on whatever project you’re looking for some advice on.

A silent auction comprised of advertising packages will be available for conference attendees to bid on.


KEYNOTE TOPIC #1: 5 Real Reasons your Company Needed to Leverage Video Last Year! No Stats Required.

Does your company need to communicate better with their online customers, virtual teams, and in-house employees? 

Then this talk by George B Thomas is just what you need. So many companies look at video as a marketing tactic or a sales strategy but it really, it is neither. In this talk, you will learn five real reasons you should be implementing video for internal and external communication. As well as when that video should be created in-house or not! 

You will learn: 

  • How to humanize your brand 
  • Streamline communication 
  • Simplify the complex 
  • Educate prospects 
  • The tools needed 
  • And more … 

About George B Thomas

George B Thomas is an Inbound Marketing Marketer, Video Jedi & HubSpot Certified Trainer with more than 25 years of sales & marketing experience. George has a record-breaking sixteen HubSpot sales, marketing, & design certifications including Inbound, Email, Contextual Smart Content, and Content Marketing.

George utilizes his expertise in graphic design, web development, video editing, social media marketing and inbound marketing to partner with, teach and develop solutions for companies looking to develop their businesses and increase their revenue.

A teacher and motivator at heart, George’s true passion is helping others to be inspired, educated, and willing to work hard in order to achieve unlimited success!

Click HERE to learn more about George B Thomas.

KEYNOTE TOPIC #2: How to Jump on the Hottest Digital Content Trends Without Losing Your Mind

About Pam Moore

Pam Moore is one of the most in-demand international keynote speakers in the world. Pam has presented for IBM, Lowe’s Home Improvement, GolfWeek,British Council, Sony Playstation, Polish Insurance Association, Chick-Fil-A, Caribbean Association of Corporate Counsel, International Classified Media Association, Social Media Marketing World, Hubspot Inbound, Social Media Strategies Summit and numerous other brands and conferences.

Pam is ranked by Forbes as a Top 10 Social Media Power Influencer, Top 10 Digital Marketers to Follow on Twitter, Top 10 most retweeted by digital marketers, and the list goes on.

She is the CEO and co-founder of Marketing Nutz, a full service social media, branding and digital marketing training and consulting agency that specializes in helping businesses of all sizes select, leverage and optimize social and digital technologies to achieve their business goals. She is a best selling author with 20 years of experiences helping entrepreneurs to Fortune 100 organizations build winning brands, and integrated platforms that deliver measurable results.

Click HERE to learn more about Pam Moore.

No matter your budget, this is one marketing workshop you can afford, and can’t afford to miss!

Interested in becoming a conference sponsor?

THANK YOU to our sponsors!


ER for PR Official Media Sponsors: