Date(s) - 12/15/2020
Laura Quick, Storyteller with Good Grit Magazine
In 2019, Forbes released data stating that “storytelling marketing” was 22 times more powerful than any other type of marketing. We all dove head first into 2020 believing and knowing that this would be the year of NEW VISION and big strides…but in March that new vision and big hope for big strides in business was put on hold by an international interruption, Covid-19.
So what have we learned about storytelling marketing and connection through this pandemic? What have we learned about a brands belief system dictating both the story it tells (knowingly or unknowingly) and the connection it makes or misses with its targeted audience?
Cost: Students & Members Virtual $10, Non-Members Virtual $15
RSVP: Register online by 5:00 PM on Monday, Dec. 14.
Location: Zoom Webinar
Laura Quick was born and raised just outside of Savannah, Georgia. She attended college at Florida State University and pursued a career in marketing and sales for 10 years before she decided to scratch the entrepreneurship itch.
Laura started her first business in 2013 in Mountain Brook, Alabama as a business consultant specializing in strategic sales and marketing. Laura has always been a woman in business who doesn’t mind standing in the gaps and teaching others how to do the same. So, when she read a New York Times article written about the South in June of 2014, she immediately saw a big gap in the southern magazine industry. She quickly went to work building a business plan for Good Grit Magazine.
Laura has grown accustomed to being called “crazy.” She has heard more times than she can count that “the magazine industry is dying,” or “paper is going away,” and “digital is taking over.” And while that may be true, since the inaugural issue in July of 2015, Good Grit has grown to 300,000 readers, is circulated in 48 states, and is sold in more than 2,500 retailers.
Laura continues to challenge herself, her team, and the industry by continually striving to create a better product in a way that is certainly non-traditional. She surrounds herself with talented people she believes in, and they all continue growing and learning together as they create each issue, insisting that each one be better than the last.
Good Grit is a progressive Southern culture magazine with beautiful imagery and gritty content curated to bust through stereotypical glass ceilings about “southerners” and inspire social responsibility. In 2019, after the success of the magazine, Laura saw another need. Many of the advertisers also needed help with their branding. Since Good Grit already excelled at storytelling, Laura got to work creating an agency to help advertisers tell their own stories. In under a year, the passion behind Good Grit has helped countless businesses take their branding to the next level.
Laura Quick has built her business by being unconventional and well… gritty.
Business Instagram: @googritmag