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Northwest Florida Communications Summit

August 25, 2022

$99 – $125
Communications Summit

Join the Northwest Florida Coast Chapter of the Florida Public Relations Association at the Northwest Florida Communications Summit presented by Okaloosa Gas District.

Thursday, August 25, 2022, 7:30 a.m. – 4 p.m., at The Island Resort at Fort Walton Beach!

This premier professional development conference for business leaders, communications professionals, entrepreneurs and anyone seeking to grow their business or career will include top-notch, keynote sessions from industry leaders, interactive breakout sessions, networking and more.

This year’s Northwest Florida Communications Summit will feature speakers from Google, Francis Roy Agency, Step One Automotive Group, The Nine, The Center for Sales Strategy, Walton Co. Sheriff’s Office Pubic Affairs, Celerium Inc., Sociallee PR & Digital Media, Sassy Tangerine Creative, Life Media and MORE to share their knowledge! Session topics include Practical Podcasting, Video Creation, Branding, Crisis Communications, Networking, Selling, Social Media and MORE! There’s also an interactive event: A podcast lounge—experience a live recording of the Hello Frances podcast and have a chance to ask questions during the recording.

Breakfast and lunch are included in the ticket price. The Island Resort at Fort Walton Beach is also offering discounted room rates. To reserve a room, please call The Island Resort at Fort Walton Beach and reference the FPRA Northwest Florida Communications Summit.
Each attendee will receive a professional headshot, a gift bag full of swag, networking happy hour from 4-5 p.m. and opportunity to attend the annual installation that evening from 5-7 p.m. (Tickets sold separately).

This event has sold out in the past. Tickets are $99 – $125. REGISTER NOW to secure your spot!

7:30am: Doors Open
Check in and enjoy a morning complete with a hot breakfast buffet and networking to kick off a full day of professional development.

8:15am: Welcome & Announcements

8:30am: Morning Keynote
Your Work Doesn’t Suck presented by Erin Rosetti, Communications Manager at Memorial Health System, and Cece Shabazz, Marketing & Brand Strategist for Memorial Health System

9:30am: AM Breakout Sessions I
Practical Podcasting: Plan | Practice | Monetize with Shantelle Dedicke, President + CCO of
Frances Roy Agency and Host of the Hello Frances Podcast
Elevate Your Vertical Video Creation for TikTok and Instagram, presented by Cali Hlavac, Owner
& Marketing Strategist at Sassy Tangerine Creative
Shaye Smith (Topic coming soon)

10:30am: AM Breakout Sessions II
Building a Culture Around Your Agency’s Brand presented by Corey Dobridnia, Public Affairs
Coordinator at Walton County Sheriff’s Office
Communicating in a Storm: 5 Key Elements of Crisis Communications presented by, Lyndsi
Stevens, VP of Marketing at Celerium Inc.
Social Media, Beyond the Likes presented by, Luisa Alvarez, Digital Marketing Manager at Step
One Automotive Group

11:30am: Lunch & Networking

Noon: Afternoon Keynote
Selling with Tactical Empathy presented by Andrya Allen, Marketing Director at The Nine

1:15pm: PM Breakout Sessions I
Social Media, Beyond the Likes presented by, Luisa Alvarez, Digital Marketing Manager at Step
One Automotive Group
The Google Game Plan presented by Maria Carbone, Senior Paid Search Manager
Legislation and Public Relations presented by Andrea Gainey, Chief of Staff for Florida District 2
Senator George Gainer

2:15pm: PM Breakout Sessions II
How to Score National Media Coverage presented by Whitney Lee APR, CPRC, Founder &
Principal of Sociallee PR & Digital Media
The Art & Power of Networking presented by Lori Leath Smith, Publisher at Life Media Group
Elevate Your Vertical Video Creation for TikTok and Instagram, presented by Cali Hlavac Owner
& Marketing Strategist at Sassy Tangerine Creative

3:15pm: Podcast Lounge
Hello Frances: LIVE! hosted by Shantelle Dedicke with special guest McKenzie Burleigh

4pm: Networking Happy Hour

5pm: 2022-2023 18th Annual Board Installation* with incoming state president, Jay Morgan-Schleuning, APR, CPRC

*Tickets sold separately

Schedule subject to change.

If your company or business is interested in becoming a sponsor of the NWFL Communications Summit, contact Denise Song, Partnerships Chair, at dsongfl17@gmail.com.

This event is open to the public.


Maxine Orange Studio Gallery
21a Eglin Parkway NE
Fort Walton Beach, FL 32548 United States
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